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高管教育 at CCCM | 高管教育

CCCM 高管教育.

Building on its cutting edge academic 研究, extensive professional networks and industry expertise, CCCM works with 高管教育 at 剑桥 法官 Business School in developing programmes tailored for senior and top executives from leading Chinese and non-Chinese firms. Two programmes developed for Chinese and non-Chinese companies are:

Programme one: Globalisation Strategies for Chinese 企业s

地点: 剑桥 法官 Business School, 剑桥, UK

持续时间: 两天

Programme two: Developing Winning Strategies for Chinese Markets

位置: 剑桥 法官 Business School, 剑桥, UK

持续时间:两天

项目领导人

彼得·威廉姆森

Honorary Professor of International Management

博士学位 (Harvard University)

伊甸园阴

Associate Professor in 市场营销

博士学位 (University of Southern California)

These two programmes offer the opportunity for international participants of this course to develop a deep understanding of global market dynamics, characteristics of Chinese customers, challenges for Chinese firms going global and non-Chinese firms operating in China and effective strategies for firms to gain competitive advantage. They enable participants to keep abreast of the most current development in the field of global business and Chinese management. These courses are conducted in 英语 with simultaneous Chinese translation if needed.

Programme information

If would like to learn more about the 高管教育 programmes provided by the 剑桥 Centre for 中国管理, 请与全球十大赌博靠谱平台联系.

Register your interest

In order to better disseminate academic achievements and help Chinese companies to internationalize, as well as western companies to better operate in the Chinese market, the center also holds regular executive training courses。目前中心计划开设如下两门课程:

课程一: 中国企业国际化战略

地点:全球十大赌博靠谱平台嘉治商学院

课程天数:2天

课程二: 在中国市场的经营战略

地点:全球十大赌博靠谱平台嘉治商学院

课程天数:2天

课程主讲人:

彼得·威廉姆森.


彼得·威廉姆森教授

Executive Director of China Management 研究 Centre, Professor of International Business, 剑桥 Business School

Professor Williamson received his 博士学位 from Harvard Business School。Prior to entering academia, he was an executive at Boston 咨询 Group and Merrill Lynch。在来剑桥任教之前,Professor Williamson was professor of 策略 and International Management and Director of the 工商管理硕士 Programme at London Business School (1987-1992), a leading international business school,Visiting Professor of Globalization 策略, Harvard Business School (1993-1996),1997年-2007年,教es at INSEAD's Department of Asian Business and International Management。During this period, he served as visiting professor of 策略 course at Cheung Kong Graduate School of Business (2003-2007)。He returned to Jesus College, 剑桥, where he taught as academic director of the Advanced 领导 Programme。He has lived and worked in Australia, France, Hong Kong, Singapore, Switzerland and the United States。He is also a non-executive director of International Green Gas, a new energy company, and a non-executive chairman of Imparta, a training company。

伊甸园阴.


尹一丁博士

Executive Director, China Management 研究 Centre, Senior Lecturer, Department of 市场营销, 剑桥 Business School, University of 剑桥。

Dr. Yin received his Ph.D. in Business Administration from the Marshall School of Business at the University of Southern California。He is now a Senior Lecturer in business Administration and 市场营销 at 剑桥 Business School and a fellow of St Edmund's College, 剑桥。He teaches the core 工商管理硕士 and E工商管理硕士 courses at The Jiazhi Business School and participates in several executive education programs。His 研究 fields are corporate brand strategy, 创新 strategy and internationalization strategy of developing country enterprises。His 研究 has been published in top academic journals such as Market Science, Journal of Market 研究, Journal of International 市场营销 and MIT Sloan Management Review。Dr. Yin has taught 工商管理硕士, E工商管理硕士 and executive education programs in the United States, Australia, Finland, Denmark, Brazil, Argentina and Mainland China。He has also consulted on strategy for companies in Europe and the UK, such as Jaguar and Land Rover。 

这两门课程向所有报名人开放。In addition, the center also plans to open the following two elite training programs for specific enterprises and institutions。其一是中国高管精英培训项目。The program is held twice a year for 20 to 25 people for two weeks and is only open to executives and teams from top Chinese companies responsible for developing overseas markets。The second is the Chinese Youth Elite Training program, which is also held twice a year, with 20-25 学生 each time and lasts for two weeks. It is only for undergraduates from top Universities in China, who are recommended and selected by the school to obtain this learning qualification。

These executive courses and training programs are designed to help senior executives of Chinese or overseas companies understand the latest global market trends and management theories, so that they can better manage various enterprises。The Young Elite Training program aims to help China's best young people develop a global perspective, a basic understanding of global business operations and an 洞察力 into global culture to help them become qualified 领导人 of this century。 课程 in these programmes are taught in 英语, but simultaneous interpretation in Chinese is available if necessary。  

项目信息

If you would like to know more about the executive education program offered by China Management Center, 请与全球十大赌博靠谱平台联系。

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高管教育 engagement

Programme information

If would like to learn more about the 高管教育 programmes provided by the 剑桥 Centre for 中国管理, 请与全球十大赌博靠谱平台联系. 

Register your interest

高管教育 programmes

Offering a wide range of open enrolment and customised programmes, designed for organisations, business professionals, 经理, 领导人, and executives from many different functions who strive for professional and personal growth.

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