跳过导航 skip to content
Search
 
Icon: 高管教育 Marketing programmes.

Our suite of marketing programmes address strategic marketing management, brand building, digital marketing and fostering customer-centricity in organisations. We provide you with the tools to create innovation, impact and leadership in marketing – essential in today’s results driven environment. Programmes provide a deep insight into the latest theories and practices using a combination of case studies, workshops and academic-driven sessions, delivered by an international faculty group with experience across marketing strategy, 模型和消费者行为.

战略营销管理 – Live Online

Duration 4半天会议
Dates 2022年1月25 - 28
Fees The £1875 plus VAT

Helps participants gain a comprehensive understanding of strategic marketing planning and analysis, whilst offering insights into customer needs and motives.

Read more

战略品牌2.0分:剑桥方法 – Live Online

Duration 4半天会议
Dates 1-4 November 2022
Fees The £1875 plus VAT

Provides new insights and best practices on effective brand building strategies and brand positioning.

Read more

战略品牌2.0分:剑桥方法

Duration 2 days
Dates 24-25 March 2022
Fees The £2500 plus VAT

Addresses key strategic issues in brand management, including brand building strategies and methods, the strategic brand management process, developing brand positioning and digital branding practices in the social media era. You will understand the essence of the brand, its value as well as how to create and measure brand equity.

Read more

战略营销管理

Duration 2 days
Dates Dates tbc
Fees The £2500 plus VAT

Provides a comprehensive understanding of the essence of marketing, its strategic marketing planning process and effective strategies to better reach and satisfy customers while increasing profitability and productivity. It enables participants to understand how to use winning marketing strategies to create enduring competitive advantages for their organisations in both public and private sectors.

Read more


V21版(2021年8月24日)